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Statewide
Reference: Think-Tank update What
does “Everyware” have to do with the future of
libraries? This is just one of 10 trends considered
at the Statewide Reference Think Tank held August
25-26, 2008 in Pasadena, California. Eighty-six
participants joined together for two days to
consider the trends that are impacting the way
people are finding and using information, and to
build possible future scenarios for providing
statewide information services. The
event was facilitated by futurists Michele Bowman
and Sandy Burchsted, who introduced the 10 trends
and facilitated the workshop. The 10 trends
included: Everyware:
Information will be embedded in everyday objects and
places in meaningful ways. Things will think and
interact with each other and us-storing,
transmitting and creating data. “IAAM”
It’s all about Me: Describes a shift in
consumer demand from conspicuous mass consumption to
mass personalized consumption. Information
Visualization: As we transition from a
text-based to a visual-based society, information
visualization is undergoing a creative technological
renaissance. Text-based search is giving way to
semantic and sense-based search, creating a new
dimension in our hunt for information. We
Media: Armed with easy-to-use web publishing
tools and a host of increasingly powerful mobile
devices, online audiences have become active
participants in the creation and dissemination of
news and information. Google
World: The Internet economy is facilitating the
disintermediation of dozens of industries, from
television and media to banking and airline travel.
The “middleman” is becoming extinct. Power
of Us: Connective technologies are expanding our
ability to cooperate and create value. Collaboration
is emerging as an engine of growth and innovation. No
Boundaries: From communities of interest to
virtual worlds, IDENTITY is giving away to AFFINITY
as people increasingly negotiate and redefine their
personal social spaces. Friend-formation:
We’re starting to use our friends to find, sort,
vette and curate the ever increasing fire hose of
information. Being “friended” equals being
trusted and relevant. Social
Media and Web 2.0: The social media sphere is
the primary means for disseminating information and
ideas throughout society. Social media sites are
idea transmission systems, neural pathways of our
emerging global brain. Innovators
R Us: The era of not invented here is giving way
to a new era where everyone is an innovator. The
people formerly known as customers are now
co-creators. After
the trends discussion, the whole group voted for the
top two trends that were most important and
uncertain to the future of statewide library
information services. The top two selected were
Google World and Power of Us. The
group then broke into smaller groups to consider the
impact of these trends over the next 12 years. These
groups also selected a third trend to add to their
future thinking. After brainstorming all of the
possibilities, the groups then worked on creating
future scenarios. Each group created headlines for
the China Daily: Special Edition: The Future of
Information Services 2020. The headlines and
brief stories conveyed possible futures. One
headline read, “Truthiness Database Hacked! People
Flock to the Library.” From
all of the creative thinking several themes have
emerged that are now being examined by a smaller
group of Think Tank participants. These themes are
guiding the development of ideas for new information
services that we can begin to build now. These ideas
will be shared at the Annual Conference of the
California Library Association in November 2008 and
through other venues to get input from library staff
members across the State. After the feedback is
collected, a builders group will be formed to plan
for implementation of one or more of the concepts. If
you’d like to learn more, and join the NING
community that has been created to share information
and create connections, please send an email message
to saldrich@library.ca.gov.
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