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The
California Film
Commission (CFC), a state agency dedicated to
retaining film production in California, can help
California libraries and those libraries’
communities not only boost their images, but also
access centralized information about California
hot-spots. CFC Location Resource Specialist, Lisa
Mosher, would “love” to increase
Californians’ awareness of the CFC’s many
services and the benefit of becoming a California
“location.”
The
CFC as library customer resource
Mosher
also moonlights as a librarian at the Beverly
Hills Public Library. She knows that customers ask
reference librarians everything, including “How
do I get my house in the movies?’” Mosher
suggests library staffers direct customers to the
CFC, either on-line or by phone, for answers to
that question, and more.
The
CFC’s comprehensive film location statistics,
descriptions, and resources can be a great tool
for Californians looking for education about the
film industry, for planning events and meetings,
for families seeking wedding locations, for film
industry job searching, for quick links to all the
California colleges and universities, for regional
travel destination leads, and for volunteer and
community service opportunities.
The
CFC as “location” resource
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San
Francisco Main Library featured in City
of Angels.
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In
2000, motion picture production in California
(including film, television and commercials)
generated some $33.4 billion through production
expenditures, and the motion picture industry
directly employed more than 250,000 Californians.
Clearly, when film companies bring their rolling
industry to a location, they give local economies
a boost. Capturing a community’s appeal on film
can ensure a steady stream of visitors for
generations to come.
Community
leaders who want their local library, museum, or
other public building to be a film location can
get started through the CFC. The CFC will
reinforce the benefits of filming to any
California community, while simultaneously
showcasing that community to the film industry.
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Pasadena
Public Library featured in Foul Play.
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Location
scouts call it “cheating” when one location
substitutes for another, but the location not only
gets its name in the production’s credits, it
also becomes cemented in popular culture. To see
California libraries in two well-loved Hollywood
productions, visit librarian Goldie Hawn’s
workplace, the Pasadena Public Library (acting as
a San Francisco branch) in 1978’s Foul Play.
Or see how filmmakers blend the soaring splendor
of the interior of San Francisco Public
Library’s new main branch with the dignified
exterior of Los Angeles Public Library’s central
branch in 1998’s City of Angels.
As
the CFC works to “enhance California’s
position as the premiere location for all motion
picture and television production,” California
libraries can work to enhance their images, their
resources, or their information services using the
CFC’s tools (and maybe shine on the silver
screen!)
For
more information about CFC services, please
contact Lisa Mosher at (323) 860-2960 x 123 or
email at lmosher@film.ca.gov.
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