Get Involved: Engaging Baby Boomers as Volunteers

Baby Boomers Volunters

The 2006 report Long Overdue: A Fresh Look at Public Attitudes About Libraries in the 21st Century, noted that American's who are active in their communities and vote regularly are also more likely to have a library card and favor taxes to support libraries. Even though they love libraries, the study also found that these civically engaged citizens have not been "called to action" on behalf of libraries.

At the same time, 78 million Baby Boomers, an already civically engaged group, are volunteering at higher rates than previous generations while they're still in the workforce, and expect to include volunteering as one of their retirement pursuits as well. Yet multiple studies have shown that Boomers' interest in volunteerism is vastly different from those of our current "senior volunteers," and that organizations seeking to recruit them need to adjust their volunteer engagement practices.

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