California Calls You: The Art of Promoting
the Golden State, 1870–1940

Pictorial Bindings and Postcards

View some of the beautiful book bindings and witty and fun postcards from the State Library's collections.

Click on the thumbnail below to enlarge the image. To move forward to the next image click on the right side of the image or press the right arrow key. To close the image, please click the X or anywhere outside the image.

Postcard showing a street scene with a crowd of people, a family in a car in 1909 Venice, California. A banner of flags stretches across the street and as is a banner with 'Venice' in lights. (image 36 0f 40 thumb)
A postcard showing the Yolo Causeway with two early 20th century vehicles crossing. (image 40 0f 40 thumb)

Visit our other California Calls You exhibits

Permission to reproduce these images must be obtained from the California History Section, P.O. Box 942837, Sacramento, CA 94237-0001. 916-654-0176. Email to: